Fluxive Inc.
Books, talks and notes by Sean W. Smith — researched and published through Fluxive Inc., a small company in Saratoga Springs, New York.

Influence Design in the AI Era

Sean W. Smith · Business Expert Press · April 2025 · ISBN 978-1-63742-814-6 · eISBN 978-1-63742-815-3
Cover of Influence Design in the AI Era

AI tools deliver quick wins while quietly shifting behavior and standards over time. The gap between a system that works and one that stays aligned with what an organization intends is where the risk lives — and the book argues it is a design problem, not a prompting problem.

It introduces influence architecture — governance, compliance and risk management extended with behavioral science — and the idea of treating AI agents as teammates with a place on the org chart, rather than as tools.

Where to find it: Publisher · Amazon · Kindle · Bookshop · Barnes & Noble · Apple Books

What people said

“In the same way, a ship going on a voyage into undiscovered lands needs a navigator, and every organization embarking on a journey to incorporate AI into their business needs an influence architect. In Influence Design, Smith outlines a framework for the practical adoption of AI through real-world examples and case studies to illustrate how organizations can optimize processes, enhance decision-making, and foster innovation.”

— Matt Maccaux, Head of AI Customer Engineering, Google Cloud

“AI's true power lies in its ability to enhance decision-making and shape the future of business. Sean W Smith presents a compelling vision for leveraging AI as a force for influence and innovation.”

— Andreas Deptolla, Chief Technology Officer, Atari Inc.; Co-Founder and Board Member, Thrivepass Inc.

“Sean Smith has a way with words, taking a complex and vast subject such as AI and breaking it down into understandable pieces that create a foundation for one's learning.”

— Scott H. Roth, Chief Customer Officer & Advisor to Founders

Next in the series

The Physics of Governance — in draft, coming 2027.